Target also leads the pack when it comes to paid search spending, a new report finds.
Dedicated Media uses seven unique distribution channels, including display, video, mobile, affiliate, lead generation, search, and social, to gain the reach needed to allow its advertisers to find their most valuable customers wherever they consume their digital media.
San Mateo, CA—March 27, 2012— Dedicated Media, a customer acquisition platform listed among comScore’s Media Metrix Top 50 U.S. web properties, and Aggregate Knowledge, a media intelligence company delivering the predictive analytics on which the world's largest advertisers make their digital media decisions, today announced a partnership that includes integration of Dedicated’s SMARTstack technology with the patent-pending AK Media Intelligence Platform. As the media intelligence platform of record for Dedicated Media, the AK Platform will enhance targeting, audience analytics, media buying, and third-party data scorecarding.
The Dedicated Media SMARTstack ad delivery system processes millions of bits of data in milliseconds. SMARTstack will use the highly scalable AK Platform to collect, analyze, and optimize campaigns across thousands of attributes in real time to develop rich insights and to extract the maximum performance out of each impression in each campaign.
“Dedicated Media combines customized audience modeling with millions of primary and third-party behavioral data points, continuous real-time optimization, unparalleled reporting, and industry recognized brand safety to provide advertisers with unsurpassed results,” said Chris Berman, COO and co-founder of Dedicated Media. “This requires intelligent and predictive analytics across multiple channels packaged within a neutral platform to manage the data quickly and easily. The AK Platform is the perfect solution for us because of its sophistication. The easy-to-use dashboard gives us a powerful tool to buy media smarter every minute of every day.”
Dedicated Media uses seven unique distribution channels, including display, video, mobile, affiliate, lead generation, search, and social, to gain the reach needed to allow its advertisers to find their most valuable customers wherever they consume their digital media. The AK Platform processes billions of Internet events in real time, stitching together the data management, predictive analytics, and workflow across all channels.
“With their expansive range of capabilities, Dedicated can meet any advertiser’s needs at every stage of the purchase decision-making process,” said James Simon, senior vice president of business development, Aggregate Knowledge. “The AK Platform complements and enhances the Dedicated offering by providing a quick and easy way to gain actionable campaign and audience insights to answer not only what happened in a campaign, but also why did it happen and what should I do about it.”
About Aggregate Knowledge
Aggregate Knowledge is a media intelligence company delivering the predictive analytics on which the world's largest advertisers make their digital media decisions. The patent-pending AK™ Media Intelligence Platform combines campaign analytics with audience data mining and multi-touch attribution to help advertisers, agencies, DSPs, ad networks, SSPs, and publishers with the actionable insights upon which to build their businesses.
Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, OVP Venture Partners, and Foundation Capital.
More information can be found at www.aggregateknowledge.com.
About Dedicated Media
Dedicated Media is a customer acquisition platform that operates on every level of the intent funnel. Dedicated combines customized audience modeling with superior data analytics in a brand safe environment - delivering intelligent optimization across multiple channels, including: display, performance, lead generation, search, social, video, and mobile. Harnessing the power of Dedicated’s SMARTstack technology, advertisers gain increased engagement and smart, efficient delivery. Dedicated Media was recently named to comScore’s Media Metrix Top 50 U.S. Web properties list and DoubleVerify’s top 10 most compliant networks Trust Index for the second year in a row. More information can be found at http://www.dedicatedmedia.com.