The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The acquisition gives the daily deal operator another way to help small businesses.
The company’s services will remain unchanged and most of the company’s staff will join Groupon. “We're excited to add a group of savvy technologists and entrepreneurs to our team,” says a Groupon spokeswoman.
FeeFighters works by asking e-retailers to enter details about their processing needs, such as an estimate of their monthly volume and transaction size. It then returns bids from several processors that it presents in a side-by-side comparison of estimated costs, capabilities and contract terms. The company also offers its own payment gateway.
“Our goals have always been to help small businesses run more efficiently, and by teaming up with Groupon, a pioneer in local e-commerce, we are able to execute on that goal even better than we were as an independent company,” FeeFighters co-founder and CEO Sean Harper wrote in a statement on the company’s web site.
The move comes on the heels of the daily deal operator launching a scheduling tool that businesses can use to enable customers to book appointments online.
The IRCE $200 early-bird discount expires Mar. 31.