Retailers shift their ad spending from TV, radio and print ads to digital ads.
Fabergé will launch e-commerce next month and ship to consumers in 29 countries.
Luxury jeweler Fabergé will launch a redesigned Faberge.com next month that will for the first time include transactional e-commerce.
“With e-commerce being the way of the future, Fabergé feels it is very important to be readily available through e-commerce,” a spokeswoman says. The company says the e-retail site will calculate and accept payments in multiple currencies, and offer free shipping to consumers in 29 countries. The current Faberge.com features products, but no prices. Consumers are asked to call Fabergé if they want to learn more, or they can create an account and have a Fabergé representative call them.
Fabergé says the new site will have more interactive features and include more information about the jewels in its collection. “The main aim of the new online boutique is to create a user-friendly but still artistically driven design for customers to explore the world of Fabergé in depth, alongside having very accessible functionalities to make purchasing a Faberge piece online an experience,” a spokeswoman says.
The new Faberge.com is also compatible for viewing on web-enabled mobile phones and tablet computers, the company says.
Felicity Lewis, executive director of global online and CRM at Jurlique Holistic Skin Care Inc., a manufacturer and e-retailer of high-end skincare products, will speak at the Internet Retailer Conference & Exhibition 2012 in Chicago in June in a session titled “Six keys to an effective global e-commerce operation.” The IRCE $200 early-bird discount expires Mar. 31.