The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
Zappos will deploy Kaltura's enterprise video solutions, including its cross-device video player, media management system, interactive features and monetization tools across the zappos.com website.
LAS VEGAS, NV and NEW YORK, NY-- Zappos, a leading online apparel and footwear retailer, announced today that it has selected Kaltura, (www.kaltura.com), developer of the first open source video platform, to further enhance its use of video as an effective retail tool. Zappos will deploy Kaltura's enterprise video solutions, including its cross-device video player, media management system, interactive features and monetization tools across the zappos.com website. Zappos will also leverage Kaltura's video analytics to better track how customers are consuming video.
"We have been using video on zappos.com for some time now, which has proven to be a very effective medium for e-commerce. Videos on our product pages have not only increased purchases, but have also lowered product churn and returns," said Laurie Williams, Sr. Manager - Photo & Video at Zappos. "Therefore, we decided to step-up our use of video even further by adding more videos, new interactive features and more. When searching the market for an experienced provider with the level of features and flexibility that we needed, Kaltura offered the best platform on the market to fit our needs today and in the future."
"We are excited to be working with Zappos, a leading retailer and pioneer in the industry. The combination between Zappos' company culture and innovative team plus Kaltura's vibrant technology community and flexible enterprise video tools is a perfect fit," said Ron Yekutiel, Kaltura Chairman and CEO. "Kaltura has created specific packages and solutions for our target industries - Enterprise, Education, Media and Service Providers - with targeted video tools and features for the various use cases in each industry, for example e-commerce within the enterprise industry - this strategy has proven to bring the most value to our customers, since it is geared towards answering their needs in the most granular way."
Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 and 2010 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR."
More information about the company's customer service philosophy, unique company culture, and job openings can be found at http://about.zappos.com. More information about the Zappos Insights business membership program can be found at http://www.zapposinsights.com.
Kaltura provides the world's first Open Source Online Video Platform. Over 150,000 media & entertainment companies, enterprises, SMBs, educational institutions, service providers, platform vendors, and system integrators use Kaltura's flexible platform to enhance their websites, web-services, and web-platforms with advanced customized video, photo and audio functionalities. Kaltura's features and products enable to easily deploy custom work-flows involving video creation, ingestion, publishing, management, syndication, engagement, monetization and analysis. The free community-supported self-hosted software and source-code is available for download at www.kaltura.org. A commercial version of the software can be obtained at www.kaltura.com along with Kaltura services such as streaming, hosting, transcoding, analytics, ad serving, support and maintenance packages, and professional development. Founded in 2006, New York-based Kaltura is also a founding member of the "Open Video Alliance" (www.openvideoalliance.org), a coalition of organizations dedicated to fostering open standards for online video. For more information: www.kaltura.com, www.kaltura.org and http://exchange.kaltura.com/.