Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
The growth rate for web-only retailers was 13%.
Online shoppers in the United Kingdom spent 5.4 billion pounds (US$8.56 billion) in February, up 10% from the same month last year, according to according to e-commerce spending estimates released today by the Interactive Media in Retail Group, an e-retail trade group commonly known at IMRG, and Capgemini, a consultancy.
In February 2011, however, year-over-year spending growth was 20%, the groups say, and last month’s 10% growth marks the slowest growth rate since January 2011. “Although growth in e-retail sales was lower than expected in February ... double-digit growth is still a positive result,” says Tina Spooner, chief information officer at IMRG.
In February, web-only retailers posted year-on-year growth of 13%, more than the 8% growth for retailers with both online and physical stores, the report says. February was the second consecutive month that web-only retailers outpaced those multichannel retailers.
Here are the year-over-year spending changes for certain product categories in February; the report gave no spending figures:
• Beer, wines and spirits, 9%
• Clothing, footwear and accessories, 9%
•Consumer electronics, 3%
• Gifts, 22%
• Health and beauty, 32%
The Internet Retailer Conference & Exhibition 2012 will feature special guest speaker Fareed Zakaria, host of Fareed Zakaria GPS on CNN, discussing “How e-commerce mastery will drive the global economy.” The IRCE $200 early-bird discount expires Mar. 31.