The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Responsys aims for expansion in Brazil and Latin America
The e-mail marketing firm buys a stake in Brazil-based Pmweb.
Topics: Brazil and e-commerce, Dan Springer, e-commerce expansion, e-commerce investment, e-mail marketing, hotels, international marketing, Latin America, NewsMakers, Pmweb, PmwebResponsys, Responsys, South American
E-mail marketing services provider Responsys Inc. hopes to gain business in Brazil and Latin America via its purchase of a minority stake in Pmweb, a digital marketing firm based in Brazil that will be renamed PmwebResponsys.
“Brazil and Latin America are large and rapidly growing markets and represent a strategic growth opportunity for Responsys," says Dan Springer, Responsys CEO and chairman. Retailers use firms like Responsys to manage their e-mail marketing campaigns.
According to the Internet Retailer Top 500 Guide, Kohl’s Corp., No. 31, Coach Inc., No. 164, and Fathead LLC, No. 292, are among Responsys’ clients.
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