March 19, 2012, 12:09 PM

Responsys aims for expansion in Brazil and Latin America

The e-mail marketing firm buys a stake in Brazil-based Pmweb.

Lead Photo

E-mail marketing services provider Responsys Inc. hopes to gain business in Brazil and Latin America via its purchase of a minority stake in Pmweb, a digital marketing firm based in Brazil that will be renamed PmwebResponsys.

“Brazil and Latin America are large and rapidly growing markets and represent a strategic growth opportunity for Responsys," says Dan Springer, Responsys CEO and chairman. Retailers use firms like Responsys to manage their e-mail marketing campaigns.

Pmweb clients include Holiday Inn, Pestana Hotels, Atlantica Hotels, Melia Hotels, Iberostar and Beach Park, all hospitality firms. Responsys also has offices in Europe, India and Australia.

According to the Internet Retailer Top 500 Guide, Kohl’s Corp., No. 31, Coach Inc., No. 164, and Fathead LLC, No. 292, are among Responsys’ clients.

IRCE $200 early-bird discount expires March 31!

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Kaus Mukherjee / Mobile Commerce

Making online auctions fun for mobile millennials

Younger consumers love to be engaged in new and interesting ways that include a friendly ...

FPO

Adrien Henni / E-Commerce

How a Ukrainian startup marries Big Data and e-commerce

DataProm is expanding rapidly in Asia where founder Anton Vokrug sees light competition.

Advertisement