More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The free resource features 16 m-commerce vendors.
Google Inc. is shipping its mobile commerce resource site across the Atlantic to help retailers in the United Kingdom find ways to deploy m-commerce sites. Along the way it receives a name change to Get Mobile. Dubbed GetMo for short, the initiative is similar to the Go Mobile site launched in November in the United States.
Located at HowToGetMo.com, GetMo presents data Google uses to make the argument that businesses need to go mobile. It offers a tool that shows how a retailer’s site currently looks on a smartphone and provides tips on areas for improvement. It showcases exemplary mobile web sites and highlights case studies of businesses on the mobile web. And it includes a list of 16 vendors that Google says can help a business craft a mobile web site.
Smartphone ownership is growing in the U.K., and consumers are putting the devices to work, Google says. From September to October 2011, smartphone ownership increased 45% in the United Kingdom, compared with a 30% increase for the January to February 2011 period.
In a survey of 1,000 U.K. smartphone owners, Google also found that 84% use their smartphones to seek local information, such as store locations and hours of operation.
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