Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
Overall, the gainers outpaced the losers last week.
Investor reaction to the fourth quarter and 2011 financial results for Bidz.com, an online jewelry retailer and auctioneer, was positive last week. The company’s stock led the Internet Retailer Online Retail Index with a 19.2% gain over the week prior. Bidz.com’s stock closed at 62 cents last week compared with a March 9 closing price of 52 cents following the March 15 announcement of its results.
Bidz.com, No. 150 in the Internet Retailer Top 500 Guide, said it had a net income of $98,000 in the fourth quarter, but a 2011 loss of $7.0 million. The e-retailer cited lower demand for jewelry as a factor. The one bright spot is Modnique.com, its private-sale web site that offers apparel and accessories, shoes, beauty products, and home goods. Bidz.com says Modnique.com saw growth last year.
Overall, the Online Retail Index gained 2.26% last week, close to growth in the broader market. The Dow Jones Industrial Average gained 2.43% and the Standard & Poor’s 500 gained 2.40% last week.
The Online Retail Index tracks 25 publicly traded e-retailers and e-commerce technology providers.
Following are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:
• Bidz.com, 19.2%
• eGain, 13.6%
• 1-800-Flowers, 9.3%
• NutriSystem, 8.6%
• Coastal Contacts, 5.8%
Following are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Bluefly, -9.3%
• Systemax, -6.9%
• Blue Nile, -4.1%
• Vitacost, -3.9%
• ValueClick, -2.6%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.
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