March 15, 2012, 12:01 PM

Google continues its daily deal push

Google Offers expands into Houston, Philadelphia, Miami and Austin, TX.

Lead Photo

Google Inc. is expanding its Google Offers daily deal service into four new markets—Houston, Philadelphia, Miami and Austin, TX—bringing the number of markets in which it operates to 40.

But while Google continues to push its way into daily deals, the search giant recognizes that taking market share from leaders Groupon Inc. and LivingSocial isn’t easy. “Matching you with the deals that you want is our focus, but we can’t do it alone,” writes Ji Yang, a Google Offers software engineer, in a blog post.

That’s why Google is now aggregating deals from 11 more daily deal operators beyond the sites it already drew offers from, such as Gilt City, KGBdeals, and Plum District. Among the new sites are,, Half Off Depot and The move will enable Google to expand the number of deals it offers consumers every day in 23 of its markets. “That’s a lot of deals! But don’t worry, we'll only send you the best deals in your area, in one e-mail a day,” writes Yang.

More deals means Google will have a larger discount inventory that it can leverage to tailor offers to consumers’ interests. Google currently personalizes its offers by allowing consumers to take part in a “personalization quiz.” Consumers on can mark various boxes—for instance, Arts & culture, or Food & drink—to opt out of receiving discounts for those categories. In time, the search giant aims to also present deals to consumers based on what they’re doing—for instance, someone looking at a map of Palo Alto, CA, may see a deal for a restaurant in the area.

April Anderson, industry director, retail at Google, will speak at the Internet Retailer Conference & Exhibition 2012 in June, in a session entitled, “Paid search strategies for the smaller merchant.

comments powered by Disqus




From The IR Blog


Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...


Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to