An advertising watchdog’s report found dozens of claims that it says were false and deceptive. Wal-Mart blames suppliers.
The e-retailer’s mobile home page loads in 3.87 seconds, index says.
The m-commerce site home page of Toolfetch.com LLC loaded on average in 3.87 seconds and did so completely and successfully 98.98% of the time for the week ending March 11, according to mobile and web performance management firm Keynote Systems Inc. The e-retailer topped this week’s Keynote Mobile Commerce Performance Index with a score of 944 out of 1,000.
Sears Holdings Corp. came in second on the index, which rates the mobile performance of 30 merchants’ m-commerce sites. Sears had a load time of a swift 2.93 seconds and a success rate of 98.29% for a score of 936. Victoria’s Secret Direct came in third with a load time of 6.36 seconds and a success rate of 99.26% for a score of 903.
The Home Depot Inc. came in fourth with a load time of 7.09 seconds and a success rate of 98.81% for a score of 869. And Walmart.com came in fifth with a load time of 6.75 seconds and a success rate of 98.56% for a score of 867.
The index average load time was 9.83 seconds, the average success rate was 96.92% and the average score was 736.
Toolfetch.com is No. 215 in the Internet Retailer Mobile Commerce Top 300. Sears is No. 21, Victoria’s Secret No. 23, The Home Depot No. 54 and Walmart.com No. 4.
Click here and then click on Keynote Mobile Commerce Performance Index Part 1 and Part 2 to see this week’s complete results for all 30 retailers on the index.
Keynote Systems measures 30 representative m-commerce sites exclusively for Internet Retailer. The sites include merchants in multiple categories and channels, and of multiple sizes, ranging from such giants as Amazon.com Inc., Sears Holdings Corp. and 1-800-Flowers.com Inc., to midsized retailers like Sunglass Hut and Toolfetch.com LLC. Keynote tests the sites in the index every hour Monday through Sunday from 8 a.m. through midnight Eastern time, emulating four different smartphones on four different wireless networks: Apple Inc.’s iPhone 4 on AT&T, the HTC Evo on Sprint, the BlackBerry Curve on T-Mobile and the Droid X on Verizon. The HTC Evo and the Droid X run Google Inc.’s Android operating system. Keynote runs the tests in Chicago, Dallas, New York and San Francisco.
Keynote combines a site’s load time and success rate, equally weighted, into a single score. Given that both performance and availability are important, the score reflects the overall quality of the home page; a higher score indicates better performance. Scores also reflect how close sites are to each other in overall quality. The index average score is the midpoint among all the sites’ scores.