The apparel chain filed for bankruptcy in January and closed its e-commerce site and stores.
John Haake brings over 20 years of advertising and technology experience to the company.
NEW YORK, NY March 06, 2012 HookLogic, the leading provider of e-commerce media solutions and services, today announced the appointment of John M. Haake as vice president of marketing. Haake brings over 20 years of advertising and technology experience to the company. In his new role, Haake will drive communication strategy and execution supporting innovative media opportunities that connect retailers and brand marketers with consumers in ways that take advantage of evolving shopper behavior.
“John has a track record of successfully defining opportunities within emerging technologies and evangelizing them to e-commerce retailers, brands, and agencies,” said Jonathan Opdyke, CEO of HookLogic. “With his help, HookLogic will demonstrate to retailers and brand marketers the viability, performance, and scale of media strategies that tap into how people shop today.”
E-commerce media and sponsored merchandising on retailers’ websites are examples of this. Retailers can provide brands a unique opportunity to influence consumers in seamless ways that enhance their user experience by providing information needed for informed purchase decisions.
“Like premium publishers, retailers have done a fantastic job of attracting valuable audiences,” said Haake. “Unlike publishers, a retailer’s visitors are better described as shoppers, many at a moment of truth when a brand message can directly influence purchase decisions.”
Prior to joining HookLogic, Haake held leadership positions at Synaptic Digital, a global video content creation, distribution and exchange platform, and Turn, where he spearheaded a repositioning from an ad network to a leading demand side platform for dynamic data and media buying. He also led marketing efforts for Eyeblaster (now MediaMind), a leading ad serving and campaign management platform, and RichFX, a rich media merchandising platform for e-commerce.
Haake is a recognized industry thought leader who brings a broad perspective that spans work with brands, agencies, online retailers, and publishers. His appointment follows HookLogic’s hire of Jeff Griffin, a research and technology pioneer integral in shaping shopper marketing and e-commerce landscape with his work at Shopper Sciences, including Google’s Zero Moment of Truth initiative.
For more information about HookLogic, visit: http://www.hooklogic.com.
About HookLogic HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA, and Manchester, UK. Clients include Expedia, Overstock.com, Shoebuy.com, and Wayfair. Learn more at http://www.hooklogic.com.