Retailers shift their ad spending from TV, radio and print ads to digital ads.
Manufacturers and major retailers rely on WebCollage for detail-rich online product descriptions including videos, tours, images and text.
NEW YORK (March 8, 2012) WebCollage Inc., the world's leading provider of rich product information to retailer web sites, today announced that it has begun to offer user generated product review videos to its vast network of more than 1,000 retailers in North America and Europe in a new partnership with EXPO, the first consumer network focused on creating and distributing high impact product video to drive engagement and conversion.
Manufacturers and major retailers rely on WebCollage for detail-rich online product descriptions including videos, tours, images and text. WebCollage manages real-time, automatic content updates across a network of retail websites, assuring a consistent shopper experience throughout the online retail channel.
"Rich product information on retailer web sites has proven to increase sales, in most cases by over 10%," says WebCollage CEO Scott Matthews. "EXPO's authentic consumer videos provide yet another feature-rich way for manufactures and their online retail partners to engage with their customers and increases the chances they will buy. EXPO reviews provide credibility and a personal connection to products that visitors will appreciate."
EXPO has assembled the world's largest catalog of over 350,000 product videos for major consumer brands including P&G, L’Oreal, Unilever, Kellogg’s, LG, and Philips. WebCollage will match reviews to the product information it already offers its retail subscribers such as Amazon.com, Bed Bath & Beyond, Best Buy, Costco, CVS, Dick’s Sporting Goods, Office Depot, OfficeMax, QVC, RadioShack, Sam’s Club, Sears, Staples, Target, Toys-R-Us, Walgreens and Walmart.
"We are extremely pleased that WebCollage will make our video reviews accessible on most of the top retail website. From our own studies, we know that customers trust user-generated reviews, often more than content provided by manufacturers," says Bill Hildebolt, President of EXPO. "Other studies from comScore show that EXPO content is persuasive and impacts sales and that the presence of video, like our reviews, on retail pages drives a willingness to pay more and buy premium products vs. lower priced alternatives.”
A sample of EXPO consumer generated product reviews can be accessed here: http://www.walmart.com/ip/15715123. Click on "Video" beneath the product package image.
EXPO (www.expotv.com) is the first consumer network focused on creating and distributing high impact product video to drive engagement and conversion. The company’s end-to-end solution captures, manages and publishes persuasive consumer video for leading manufacturers and retailers. Through EXPO’s platform, clients can harness their own brand enthusiasts and fans or rely on EXPO’s community of consumers to produce authentic video content, such as product reviews, how-to’s, demonstrations, recipes and other topics relevant to a client’s brand. EXPO guarantees the content’s quality and timeliness, allowing brands and agencies to use the video to support campaign messages, communicate new product benefits, capture video SEO, or simply spark engagement on social platforms. Clients can leverage EXPO’s proprietary distribution network to ensure the videos are placed on product pages of top retailers, social networks, and across all owned and mobile destinations.
WebCollage (www.webcollage.com) the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 30%. WebCollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, WebCollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.