More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Trighton Interactive's Responsive Web design approach suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation.
Trighton Interactive, a leader in innovative Internet marketing, announces their expertise in Responsive Website Design by their team of creative technical experts.
According to Trighton Interactive's CEO, Jody Resnick, "Responsive Website Design is the future of Web solutions. Rather than build multiple e-commerce sites for all the devices consumers use to access the web, e-retailers should build a single Responsive site that adapts to different devices." Trighton Interactive launched a fully Responsive Website (iResponsive.com) several weeks ago to feature their technical ability at Internet Retailer's 2012 Web Design conference in Orlando, Florida.
Trighton Interactive's CTO, Kenton Smeltzer, states "We built iResponsive.com as a technical demonstration to emphasize Trighton's ability to provide on-device like capabilities for mobile while still supporting a full desktop feature set in a single solution. Responsive Design offers the advantage of a comprehensive analytics strategy, content management strategy, single point of integration, and provides an overall elegantly optimized web solution.
Almost every new client in 2012 should have a mobile version of their website. It's of the upmost importance, but it's challenging to have unique designs for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle, etc. Trighton Interactive's Responsive Web design approach suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. Responsive Design consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As users switch from their iPhone to laptop, the website should responsively migrate to accommodate for resolution, image size and scripting abilities, as well as adapt to the capabilities of the device viewing the responsive site. The website should also change workflows to an optimized presentation for website visitors.
According to Trighton Interactive's CEO, "Websites in 2012 and beyond should have the technology to automatically respond to the devices being used by visitors. It's all about the user experience and Responsive Design provides an ideal experience for users as well as eliminates the need for a different design and development phase for each new gadget on the market."