The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
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A growing number of technology industry observers see a day in the not-too-distant future where tablets become the dominant force in computing; consumers replacing their aging desktop PCs with tablets, mostly iPads, some analysts say. Smart retailers are planning ahead—merchants like Amazon.com and Staples Inc. have designed web sites specifically for viewing on tablet computers.
“The tablet will one day become the device standard,” Goodfellow predicts. “Improvements in resolution, processing speed and functionality of the iPad—which has had a historically affordable cost to consumers—might begin tipping the scales for those thinking about becoming tablet converts rather than buying another relatively ‘clunky’ desktop or laptop.”
There will be a day when more people have tablets than PCs, Greengart predicts, and one can already see signs of this change.
“We are now in an era where many people will have most or all of their computing needs met by tablets,” he says. “In fact, with over 200,000 tablet-specific apps, the iPad is almost a bespoke solution, where some touchscreen apps offer a much more personal, tailored experience than a laptop or desktop can.”