Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
They posted the best Firefox and Internet Explorer response times, respectively.
Apple.com and JCPenney.com produced the fastest high broadband access times among 22 large web retailers tested in February, according to Compuware Gomez. Last month, Apple.com posted the fastest response time in Firefox tests with an average load time of 0.87 seconds. JCPenney.com finished atop last month’s Internet Explorer testing with an average of 0.94 seconds.
Dell.com finished in second place for Firefox tests at 1 second, followed by Macys.com (1.10 seconds), Overstock.com (1.21) and LLBean.com (1.24).
In last month’s Internet Explorer response time tests, Apple.com finished second with an average of 1.03 seconds. Macys.com (1.08 seconds) came in third, followed by Dell.com (1.51) and Williams-Sonoma.com (1.54).
In February, the average large retailer’s high broadband response time for a shopper using Firefox was 1.93 seconds, the Gomez study shows. The average Internet Explorer response time among the same group of retailers last month was 2.02 seconds.
Response time is the average time it takes to fully download a web page. Click here for the full test results.