Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
Online and comparable-store sales grew by 11% and 6%, respectively.
Auto parts retailer AutoZone Inc. recorded higher sales and net income growth in Q2, but the channel that gained the most was e-commerce.
For the second quarter ended Feb. 11, AutoZone, No. 121 in the Internet Retailer Top 500 Guide, reported:
- E-commerce sales of $41.2 million, an increase of 11.3% from about $37 million in the second quarter of 2011. Web revenue includes all sales from parts and accessories web site AutoZone.com, and AllData.com, which sells diagnostic and related repair work software.
- Total sales of $1.80 billion, up by about 8.6% from $1.66 billion.
- Comparable-store sales increased 5.9%.
- Net income increased 12.7% to $166.9 million from net income of $148.1 million in the prior year quarter.
The web accounted for 2.2% of total sales in the second quarter of 2012, the same as in Q1 of 2011.
For the first six months:
- Web sales were $81.4 million, up by 10.4% from $73.7 million in the first half of 2011.
- Total sales were $3.7 billion, up by 8.8% from $3.4 billion.
- Net income was $358 million, an 11.8% increase from net income of $320.1 million in the prior year period.
The web accounted for 2.2% of total sales in the first six months of 2012, the same as in the first half of 2011.
During the second quarter, AutoZone opened 29 stores in the U.S. and six in Mexico. The company now has 4,580 stores in 48 states, the District of Columbia and Puerto Rico in the U.S. and 287 stores in Mexico for a total of 4,867.