And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
Early Adopters Include Orlando Destination Marketing Organization Visit Orlando
SOUTHLAKE, Texas, Mar 05, 2012 -- The Travelocity Partner Network (TPN) has launched an innovation that is the first of its kind in the online travel space: a white-label mobile platform for its members and affiliates. This platform uses the robust, powerful technology behind TPN's own online travel booking tools.
The new TPN mobile platform is designed to detect the presence of a mobile device automatically and to serve up a mobile interface to consumers using smart phones compatible with HTML 5, including iPhone and Android devices. The CSS4 architecture supporting the interface enables affiliates to maintain a consistent brand experience from the desktop to the mobile screen.
"Our affiliates want the ability to offer a consistent user experience across web and mobile devices," said Yannis Karmis, President of Travelocity Business and Travelocity Partner Network. "TPN's new mobile offering enables consumers the immediate convenience of booking a hotel via mobile device at any moment of the day, and the mobile interface detail is designed to accommodate the ease of use for fingertip-sized button selection and delivers quick auto-complete functionality when entering destinations."
Members can either opt to brand the mobile display with their brand imagery or utilize the powered by Travelocity logo to highlight the co-branding relationship. TPN members can configure the mobile display in TPN's Partner Support Center in a matter of a few minutes. For more advanced online travel partners and affiliates, the mobile platform can be configured to work within any native app.
Additionally, consumers can research hotel amenities, photos and rates to make their ideal hotel selection from several hundred online travel sites and destination management organizations.
According to EyeforTravel, Google data shows that mobile hotel booking transactions accounted for more than $200 million in sales in 2010, and that they are in a strong growth position. Now, TPN partners are empowered to capture a piece of this growing segment.
Many of TPN's premier accounts have already tested or launched this new mobile application, including leading Destination Marketing Organizations (DMOs) such as Visit Orlando.
"It's great working with a stellar brand and partner like Travelocity, especially since we are able to integrate this new mobile hotel booking engine into our mobile site," said Peter Cranis, Visit Orlando's Vice President of Global Consumer Marketing. "It is a great tool for the consumer and will make the booking process even easier."
About Travelocity Global
Travelocity(R) is committed to being the traveler's champion - before, during and after the trip - and provides the most comprehensive and proactive guarantee in the industry ( www.travelocity.com/guarantee ). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business(R) for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.
About Travelocity Partner Network
The Travelocity Partner Network (TPN) powers 1,000+ online travel businesses through its suite of private and white label services. TPN offers technological solutions, which enable partners to build their own travel channel and access the powerful hotel booking engine. Clients include an array of e-commerce sites, destination marketing organizations and financial services companies.
About Visit Orlando
Visit Orlando is the official sales and marketing organization for the Orlando/Orange County area responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit VisitOrlando.com/corporate.
Joel Frey, 682-605-2178