The payment card network says the platform will provide retailers with another way to acquire customers.
Joel Anderson will talk about innovation within online retailing.
Joel Anderson, the president and CEO of Walmart.com U.S., has joined the Internet Retailer Conference and Exhibition 2012 presenter roster as a featured speaker. He will speak in a session entitled “Creating innovation through the next generation of retail” on June 6 from 9:15 a.m. to 9:45 a.m.
IRCE 2012, the world’s largest e-commerce gathering, will take place in Chicago from June 5 to June 8. Walmart.com, the e-commerce operation of Wal-Mart Stores Inc., is No. 6 in the Internet Retailer Top 500 Guide.
Anderson appears at IRCE 2012 as the retail chain’s research lab, @WalMartLabs, launched only last year, works on developing technology that ties together social and mobile channels with in-store shopping. For instance, such technology might enable consumers to use their mobile phones to interact with other shoppers in a store to receive more information about products and deals.
In his session, Anderson plans to talk about how retailers can create a climate of innovation and also encourage their own employees to come up with ideas that can advance online retailing. Anderson also will talk about the objectives the chain has for @WalMartLabs, and describe the technologies that hold the most promise for retail.
Anderson joined Wal-Mart about four years ago, and took his current job last year, after Wal-Mart announced in August a shake-up of its e-commerce operations around the world. Prior to his current position, Anderson worked as the chain’s senior vice president for the northern Plains region. Before joining Wal-Mart, Anderson had been chief merchant at ToysRUs.com, No. 29 in the Internet Retailer Top 500 Guide.