A sampling of e-retailer and vendor announcements from the NRF show floor this week.
SteelHouse has developed a pre-built and approved integration to the Demandware Commerce platform.
LOS ANGELES (Feb. 27, 2012) – SteelHouse (www.steelhouse.com), a behavioral commerce leader powering the industry’s first and only zero reaction time marketing solution, announced today that it has joined the Demandware LINK Technology Partner program, a best-of-breed ecosystem that enables instant innovation through pre-built integrations that make it easy to deploy third-party technologies. As a partner, SteelHouse has developed a pre-built and approved integration to the Demandware® Commerce platform, thus simplifying the implementation process for using SteelHouse’s Real Time Offers and Retargeting in a Demandware environment.
Demandware clients are now presented with additional tool to drive revenue, reach more customers and improve consumer engagement through SteelHouse’s Real Time Offer and Retargeting capabilities. Demandware’s integration with and support of SteelHouse’s Behavioral Commerce Platform – including segmentation, live offers , retargeting, and display ads – are now available to all joint customers, dramatically reducing the cost and complexity of integrating the two technologies. This new channel will also help retailers to acquire more information about consumers that may help influence future marketing and merchandising decisions.
“In order to keep pace with today’s rapidly evolving consumer, retailers need to be able to make split-second marketing decisions on their behaviors and react in real time,” said Jamus Driscoll, Senior Vice President of Marketing at Demandware. “With the availability of a pre-built integration of SteelHouse’s Real Time Offers and Retargeting, Demandware clients can now expand their ecommerce functionality by implementing offers in a fraction of the time and cost normally required for such integrations.”
For online retailers, application integration can be as much as 50 percent of the overall cost and time of an ecommerce implementation. With the pre-built integration between SteelHouse’s marketing solutions and the Demandware Commerce platform, the typical length of time required for implementation can be reduced which translates into measurable cost and time savings for retailers.
“We believe online marketing in real time is the next disruptive technology for eCommerce, and we’re excited to now share these capabilities with Demandware clients,” said Mark Douglas, President and CEO of SteelHouse. “This partnership will further enable SteelHouse’s ongoing efforts to provide retailers with award-winning Behavioral Commerce technology to increase their revenue and boost conversions, while ultimately making online shopping more convenient and affordable for consumers.”
SteelHouse™ (www.SteelHouse.com) is an ad:tech Innovation Award-winning company, recognized for their Behavioral Commerce Platform. Their zero reaction time technology gives marketers access to LIVE data so they’re able to deliver targeted offers to specific shoppers in real time. With SteelHouse, marketers can segment shoppers based on their shopping personalities and buying behaviors, and then instantly act on that insight. The company’s Behavioral Commerce products – Real Time Offers and Retargeting – enable eCommerce merchants to dramatically increase conversion rates and average order values, all while making shopping more convenient and more affordable for the consumer.
The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.
Demandware is a leading provider of software-as-a-service (SaaS) e-commerce solutions that enable companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly, and improve e-commerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email email@example.com.