The $67 million investment in Allopneus will help Michelin better understand online tire buyers, the tire maker says.
Bringing together market-leading tools and technology, as well as unrivalled levels of account management, the agency and network will collaborate to maximize online presence and ROI for clients.
Leading performance marketing agency, Affiliate Traction has joined forces with global affiliate network, buy.at to offer strategic affiliate marketing solutions for advertisers. Through the partnership, high profile brands including Sketchers, Spencer’s Gifts, Mattel Shop, SOCCER.com and Precious Moments™ are now available to buy.at affiliates. Bringing together market-leading tools and technology, as well as unrivalled levels of account management, the agency and network will collaborate to maximize online presence and ROI for clients.
With over a decade of industry experience and through long-term relationships directly with top internet retailers, many of which fall within the Internet Retailer Top 500, Affiliate Traction and buy.at provide online publishers with a range of opportunities through the performance channel. buy.at’s global reach and proprietary tools coupled with Affiliate Traction’s all-inclusive affiliate management services will focus on delivering results, building long-term strategic partnerships with key publishers, and introducing new, relevant niche sites within specific verticals for advertisers to engage with.
Kim Salvino, Head of Publishes for buy.at says: “We are thrilled to be establishing a solid relationship with Affiliate Traction, an admired and reputable key player within the performance channel. At buy.at, we believe our reputation for proactive service focused around growing affiliate programs in line with advertisers’ goals, will prove invaluable. We look forward to working closely with Affiliate Traction’s team to build on existing foundations to drive our affiliate programs to even greater heights.”
Greg Shepard, CEO of AffiliateTraction says: “Digital Window has established itself as a leader in the global affiliate space, and we are excited about the opportunity to continue growing our relationship to better benefit everyone involved – Clients, Publishers, Network and Agency – all will both benefit from our close working relationship. buy.at offers American merchants access to UK and EU publishers selling American products to Americans. With intuitive and integrated systems, fantastic local and global publishers, and robust support, this relationship is a win-win for everyone involved to grow domestically and internationally.”
As the relationship grows in 2012, buy.at anticipates expanding the partnership into the UK and European markets through the global affiliation with sister networks, Affiliate Window and zanox.