Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Now consumers can more easily find offers, and buy Valpak Deals.
Valpak Direct Marketing Systems Inc. recognizes the fast-growing influence of smartphones and tablets on retail and is responding with a redesigned smartphone app for iPhones and Android devices and a new app for iPad tablets.
Valpak tested its apps with consumers and says user feedback fueled the redesign. The free apps have a new look and include new features and functions.
Savings For You is new to the apps. This feature is designed to save consumers time by displaying up to 10 offers most likely to appeal to consumers based on location as determined by GPS technology and on the most popular categories. My Valpak goes a step further and personalizes the app by enabling consumers to save their favorite brands and offers.
The new apps also allow shoppers to purchase Valpak Deals, now available in 61 markets in North America. Akin to Groupon, shoppers can buy deals on spas, restaurants, services and more at savings from 50% to 80% off. Valpak Deals and digital coupons are redeemed on smartphones and tablets by showing cashiers a code and expiration date that appears on the digital coupon.
Valpak also has added push notifications, messages that pop up onscreen weekly when new Savings For You offers are available, as well as when purchased Valpak Deals vouchers are due to expire. And social sharing is now a feature of the apps. Shoppers can share coupons and deals they like on Facebook and Twitter, or e-mail or text them to a friend. And on the iPad app, users can print coupons on wireless printers.
“Whether shopping online at home with your iPad or out and about with your smartphone, Valpak apps help you spend wisely,” says Nancy Cook, vice president of digital business development. “Valpak app downloads have more than tripled since 2010. And Valpak will continue to evolve and help consumers get the best savings experience possible.”