Retailers shift their ad spending from TV, radio and print ads to digital ads.
36% of the sports team management service’s traffic is mobile.
TeamSnap is a service that enables amateur sports teams and leagues to manage their teams and schedules online. These consumers are by nature on the go as they travel from location to location to play their games. In January, 36% of traffic to TeamSnap.com combined with sessions in the service’s iPhone app stemmed from mobile devices, TeamSnap reports. That’s up from 13.6% in January 2011 and virtually 0% in January 2010.
“We at TeamSnap are deeply embedded in the technology world, and well aware of the growing use of mobile devices to access and share information,” says CEO Dave DuPont. “Even we are blown away, however, by the growth in mobile device traffic to TeamSnap. It just shows how valuable mobile functionality is for sports team customers.”
DuPont expects mobile visits will reach 50% of TeamSnap’s total during the course of this year, and the company has planned accordingly. It has just launched an Android app and has BlackBerry and Windows Phone apps in the works. The company also plans to release an iPad app.
“TeamSnap is about making life easier for everyone involved with sports,” DuPont adds. “Sports aren’t played next to the home PC. They happen on the field, in the gym, on the rink or in the water. If that’s where our team members and parents are, that is where we need to be. We see an exciting year ahead for TeamSnap mobile development.”
Many TeamSnap users are happy that the service is available through mobile apps, the company says.
“As the coach, it is great that I can check to see who’ll be at each practice and game while I am on the go,” says Ryan Thomas, coach of the South Delta Spitfires in Ladner, British Columbia. “I am not always in front of a computer, but I need to know who is able to attend so I can make a practice plan or game line-up. I am so excited about the Android app that I will be implementing it soon for two other teams I am involved with.”
Apple Inc and Android devices lead the way on TeamSnap.com. 35.3% of traffic to the web site comes from iPhones, 29.1% from iPads, 23.2% from Android devices, 6.7% from BlackBerrys, 4.4% from iPod Touch devices and 1.3% from other devices, TeamSnap reports.
TeamSnap does not offer a mobile-optimized version of its web site. It decided to focus on mobile apps first.
“We went with the native apps so we could provide deeper functionality, such as uploading photos,” says Ken McDonald, vice president of customer acquisition. “Depending on what happens with the usage of our apps, we may reconsider a mobile-optimized site.”