Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
E-mail suppression has become a cornerstone technique for high-volume email delivery as it protects individuals from receiving unwanted solicitations.
Cambridge, MA (February 9, 2012) – SMTP.com (OTCBB: SMTP) a leading global service provider of cloud-based messaging and email delivery, today introduced an advanced email Suppression tool for its Ecosystem Service Delivery platform.
Email suppression has become a cornerstone technique for high-volume email delivery as it protects individuals from receiving unwanted solicitations and senders from landing on blacklists and irreparably damaging their brands’ online reputation.
“SMTP.com’s Suppression Tool empowers our customers to self-police the quality of their respective contact and mailing lists, which consequently translates into improved delivery and overall campaign results for Senders. Accurate, effective email suppression is an invaluable resource for advertisers, direct and email marketers as it ensures that certain contacts do not receive a specific mailing or communications, which consequently helps senders maintain CAN-SPAM compliance while respecting the privacy and rights of recipients,” commented Semyon Dukach, CEO of SMTP. “SMTP email suppression answers an immediate need from the marketplace, as the lack of an adequate compliance solution can result in significant cost to both brand reputation and balance sheet.”
SMTP is steadfast in its commitment to providing solutions for Recipient-Centric Deliverability. A key value of SMTP’s service is providing 360-degree visibility to the status and results of its customers’ email sending, delivery and recipient feedback to messages. Obtaining feedback on recipient behavior regarding bounces and complaints is critical to maintaining compliant sending practices and brand reputation.
“The most valuable metric for Internet email marketing investment is in effective delivery, which is the core element of SMTP.com’s business and exemplified in this latest offering,” added Mr. Dukach.”
At present, SMTP works with customers of all sizes in 150 countries. SMTP, which recently reported a 70% increase in net revenue for Q3 2011, combines technology with expert management, 24-hour availability, service and support to achieve its exceptional standard for customer satisfaction and growth.
ABOUT SMTP, Inc. (OTCBB: SMTP)
SMTP (http://www.SMTP.com) is a leading provider of cloud-based services to facilitate email deliverability, including bulk and transactional sending, reputation management, compliance auditing, abuse processing and issue resolution. Our services provide customers with the ability to increase the deliverability of email with less time, cost and complexity than handling it themselves. SMTP, Inc. is based in Cambridge, Massachusetts and on the web at http://www.smtp.com.
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