The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Product selectors are software tools that help shoppers find the right product based on their unique needs and preferences by asking a series of questions.
February 7, 2012 - Cleveland, OH--Easy2® Technologies, the leading provider of multichannel merchandising content and technology, recently launched the first tablet product selector available to manufacturers and retailers. Product selectors are software tools that help shoppers find the right product based on their unique needs and preferences by asking a series of questions. As shoppers answer lifestyle questions the product selection is narrowed and only those that fit the shopper’s needs are shown.
“We continue to increase our lead in the mobile marketplace with the release of the Easy2 Tablet Product Selector,” said George Koenig, Easy2 Vice President of Sales and Business Development. “By making the mobile shopping experience better, we help manufacturers and retailers increase their conversions and sales. The Easy2 Tablet Product Selector helps meet customer needs everywhere they are shopping – on the couch, in the cafeteria, on the bus, or at the airport.”
“The growth of tablets is unreal,” said Carl Persson, Vice President of Channel Management. “12% of the US Internet population owns or uses a tablet and that percentage is supposed to almost double to 23% this year. That’s 28 million shoppers and growing. What’s more, tablet users prefer to shop on their tablets instead of on their computers.* Tablets aren’t just a different device; they’re also a different shopper experience that connects our clients and retailers to their audience in just about every aspect of their lives. The tablet product selector works similar to our web and mobile selectors, but in a more active and finger-friendly format.”
“Easy2 is the clear leader in multichannel merchandising technology and content, so it only makes sense that we’re the first to offer a SaaS tablet product selector,” said Jerry Spelic, Director of Marketing. “We already have mobile demos and mobile product selectors in our product offering, and our streamlined technology platform automatically generates mobile versions of all of our products. Easy2 is the only serious choice for mobile merchandising tools. In fact, we’re the ONLY choice for mobile merchandising tools!”
For more information on the Easy2 Tablet Product Selector, please contact Easy2 at email@example.com, 216.812.3200 or 877.299.3366.
About Easy2 Technologies: Easy2 (www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.