More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Glamour, SpyderLynk, Papaya Mobile and Braintree choose Buck's new mobile express checkout.
SEATTLE, Feb. 15, 2012 -- Buck, the company delivering mobile credit card payments without limits, today announced the launch of its new single-click credit card checkout for goods on the go. In conjunction with today's launch, Buck also announced it has been selected to power mobile payments Glamour, SpyderLynk, Papaya Mobile and Braintree.
Formerly known as Billing Revolution, Buck acts as a mobile express checkout lane for merchants and consumers. Buck enables single-click mobile credit card purchases on any device or network, for any good or service, with no account, username or password required. Users of the service simply pay once with Buck and their mobile device becomes their digital wallet. They are then a member of the Buck network and are automatically recognized by all Buck powered merchants thereafter.
"Buck offers a purchasing experience like Amazon, for everyone, all while delivering merchants twice the conversion of other checkouts at half the price. With Buck, merchants remain in control and no longer need to pay the outrageous fees imposed by Apple and Google," said Andy Kleitsch, co-founder and CEO of Buck. "Buck enables merchants to safely and securely process transactions across their own merchant account at much lower rates and receive immediate payment."
Apart from being easy to use, Buck meets all the same requirements expected from any financial institution. Buck is PCI Level 1 compliant to ensure merchants and consumers alike are protected by bank-grade device fingerprinting and fraud prevention - enhancing security without sacrificing consumer convenience.
New Buck Service Gains Commercial Momentum
In conjunction with today's launch, Buck also announces it has been selected to power mobile payments for Glamour, SpyderLynk, Papaya Mobile and Braintree.
Due to Buck's flexibility and versatility it can be deployed in a number of ways, such as with Glamour's new innovative shopping platform for its March issue. SpyderLynk's new "Snap-to-Buy" technology is fully realized, and Buck's payment capabilities power instantaneous purchasing, for The Glamour Apothecary Wall, which lets consumers purchase beauty products via their mobile phone and also buy straight from the pages of the magazine.
"Through our partnership with Buck, we are able to deliver the first integrated solution that combines social media, print media and mobile commerce, enabling publishers to extend the power of print, while allowing consumers to make single-click mobile purchases from one mobile based technology platform. Buck has proven to be a great technology partner and its pain-free, single-click mobile credit card checkout makes integration, mobile transaction processing and fulfillment seamless," said Nicole Skogg, SpyderLynk Founder and CEO.
Other new partners signing on with Buck include Braintree, a leading credit card processor and payment gateway, which can now offer Buck's single-click functionality to their thousands of merchants, and Papaya Mobile, a social gaming network that processes virtual currency.
Formerly Billing Revolution, Buck is an express lane for mobile checkout, providing single-click mobile credit card purchases for goods on the go. Buck delivers mobile credit card payments without limits. Pay once with Buck and a consumer's mobile device becomes their digital wallet and works with all Buck powered merchants - no accounts, usernames or passwords required. In addition to being easy, Buck earns more money for merchants by delivering twice the conversion of other checkouts at half the price. Buck works with any device, network, location, amount and currency. Visit: www.gobuck.com, follow us on Twitter @go_buck and/or Like Us on Facebook.