More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
New application extends dynamic product presentation into popular blogging platform
Burlington, Mass. – February 14, 2012 – Demandware®, Inc., a leader in on-demand ecommerce, today announced a new WordPress Plug-In application from Demandware Labs, the company’s experimental research center dedicated to applications and innovations that extend the core functionality of the Demandware Commerce platform. The WordPress Plug-In, powered by Demandware’s Open Commerce APIs, provides retailers with an easy, yet powerful way to make content published on a WordPress blog more social and shoppable.
Blog content is typically linked to a product details page on an ecommerce site. The WordPress Plug-In application from Demandware Labs enables a more seamless experience by allowing retailers to tag specific text and images with product details from Demandware Commerce, instantly bringing the shopping experience directly to the consumer. By simply hovering over product names and images, consumers are served up all the details about the product — all from within the blog itself.
The WordPress Plug-In can be customized to meet unique brand requirements. Retailers can easily extend the application using all the capabilities within the Demandware Commerce customization environment. Key benefits include:
- Greater return on investment from WordPress — Leverage blogs to increase conversion, average order value, and other key commerce metrics.
- Higher consumer engagement — Drive more interactivity with blog readers, increasing customer satisfaction and the likelihood of repeat visits.
- Improved SEO — Automatic embedding of product metadata into the body of the web page, increasing the probability of products being found online by consumers.
- Faster innovation — Use as a starting point to quickly build and deploy innovative shopping capabilities throughout the blog.
- Data portability and consistent brand experience — Provide a consistent brand experience between the blog and ecommerce site through Open Commerce APIs.
“Blogging is a critical channel for building a stronger connection between the consumer and the brand,” said Jamus Driscoll, senior vice president of marketing for Demandware. “With Demandware’s new WordPress Plug-In, powered by our Open Commerce APIs, merchants can deliver the same vivid product descriptions and images found on its ecommerce site directly into its company blog to further connect with its most engaged consumers.”
Availability and More Information
The WordPress Plug-In application is now available to Demandware clients and partners for testing and implementation. To see the WordPress Plug-In application in action, view the video demo here.
About Demandware Labs
Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandware’s roadmap. For more information about Demandware Labs, visit labs.demandware.com.
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email email@example.com.