While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
During the year Baynote saw strong growth both domestically as well as internationally.
San Jose, Calif., Jan. 31, 2012— Baynote, a leading provider of personalized customer experience solutions, today announced several corporate milestones achieved in its fiscal year ending on Dec. 31, 2011. These achievements include a 100 percent increase in the company’s monthly recurring revenue as customers expanded their use of Baynote solutions across more divisions, geographic locations and consumer touchpoints. During the year Baynote saw strong growth both domestically as well as internationally, signing new deals with major online brands including Rubbermaid, Threadless, Swisscom, GS Home, bol.com, BIPA and Mobilcom.
Baynote is positioned to meet the big data processing demands of today’s largest global online businesses. With state of the art data centers located in San Jose, Calif. and Amsterdam, Baynote personalized the customer experience for 12 billion online shopping sessions last year. Currently, Baynote data centers are processing 344,000,000 unique shopping sessions and 33.2 million personalized recommendations daily, as well as 16.8 million email recommendations and 15 million searches per week.
A summary of Baynote’s largest 2011 deployments includes:
- Largest global deployment serviced 27 countries
- Largest retail deployment powered an average of 250 million personalized recommendations per month
- Largest customer product catalog featured more than 10 million items
- Largest customer website generated 150 million page views per month
“2011 marked Baynote’s 5th consecutive year of record growth,” said Doug Merritt, president and CEO, Baynote. “Our revenue grew significantly and the size and scope of our customer contracts increased dramatically. This positive momentum is indicative of the fact that our approach to personalizing the consumer experience based on ‘in the moment’ buyer intent is where the industry is headed.”
A summary of 2011 corporate milestones include:
- Increased monthly recurring subscription revenues by 100 percent
- Increased average deal size by 36 percent
- Increased headcount by 61 percent
- Increased customer retention rate by 12 percent
Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers personalize the shopping experience “in the moment” across touch points, increasing consumer engagement, conversions and order values. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including AT&T, Altrec.com, Anthropologie, Bluefly, BT, Campbell’s, Dell, Expedia, Intuit, JCrew, Jockey and Urban Outfitters. For more information about Baynote, visit http://www.baynote.com.