Retailers shift their ad spending from TV, radio and print ads to digital ads.
Scion.com will also connect to Scion lifestyle sites such as ScionAV.com, ScionRacing.com, and ScionOwners.com, where users are introduced to its lifestyle brands and partnerships with artists, racing teams, enthusiasts and more.
January 31, 2012 Torrance, CA – The All New Scion.com is set to launch as an innovative, easy-to-use, product-focused user-friendly site today. Built using the HTML 5 platform, the site loads through pages quickly and efficiently, a change implemented for current and future web-browser functionality, with social media sharing tools covered from front-to-back with Facebook sharing, Google+, Twitter and email. Scion.com will also connect to Scion lifestyle sites such as ScionAV.com, ScionRacing.com, and ScionOwners.com, where users are introduced to its lifestyle brands and partnerships with artists, racing teams, enthusiasts and more.
The new Scion.com will not only be fast and easy-to-use but will be optimized for smartphones and tablets, not missing a step with its functionality and features. Users will be able to find the products and information they need within 2 to 3 clicks. The site will deliver a robust online shopping experience accompanied with a full-bleed image gallery of vehicles and accessories that turn Scion products into art. Scion.com will be ever-present in the social media space with their new “share” functionality that makes sharing Scion content instant. A new section to the site is dedicated to video downloads and additional features like wallpaper and mobile ringtones.
In addition to the site acting as the hub to the Scion family of sites, it also highlights important tools for the consumer shopping experience such as “Find A Dealer” and “Build Your Scion”. These featured areas were designed to generate traffic and drive leads to Scion dealers across the country.
“Scion has a responsibility to bring the best online service to our family of consumers and newcomers alike,” says Owen Peacock, Scion National Marketing & Communications Manager. “Our website needed to be re-evaluated and re-standardized to become something not only on the same class as other fresh and accessible sites, but be one step ahead of them all. With the new website, we believe we’ve made the jump into the upper echelon of website accessibility.”
“With features that are innovative in design and functionality, Scion.com is easy to use while delivering the content and imagery that users expect from a brand like Scion. As users efficiently navigate through Scion.com, they will now be able to find all things from Scion products and vehicle information to Scion lifestyle, music and art. The All New Scion.com creates a new standard for automotive websites and will maintain an online presence that will be second to none,” says Christina Duron-Yu, Scion Interactive Marketing Manager.
The new site search functionality located in the upper right-hand corner will always be present, making the site easy to navigate and user-friendly. Not only will the site launch entice newcomers to the world of Scion but bring regular visitors an inventive, new perspective on all of the Scion universe. To check out the new site, visit:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features four ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe and the all-new premium micro-subcompact iQ. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.