CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Pinny Gniwisch will be executive vice president of marketing at Sabi.
Pinny Gniwisch, formerly executive vice president of marketing at online jewelry retailer Ice.com Inc., has accepted the same position at Sabi, a manufacturer and online retailer of such health-related products as medicine organizers and pill crushers. Sabi just began selling online in January.
Gniwisch will be responsible for building the brand’s online presence and e-commerce platform, with an emphasis on such social marketing tasks as expanding blog content at Sabi.com and the company’s activity on Facebook and Twitter.
"We are thrilled to have Pinny on the Sabi team," says Assaf Wand, founder and CEO of Sabi. "Pinny's expertise in branding, social media, and marketing, paired with his impressive track record clearly demonstrate the caliber of his work. His vision for Ice.com has made it one of the world's most dynamic ecommerce sites so we are excited to have him spearhead this next phase of Sabi's growth."