The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
More than 20,000 customers in 80 countries have built online businesses with Shopify’s e-commerce platform in the past five years.
Toronto, January 31, 2012: gShift Labs, the creator of patent-pending web presence optimization software that is giving non-technical people control over their organic search campaigns, today announced availability of the gShift Labs Keyword Rankings App in the Shopify app store. More than 20,000 customers in 80 countries have built online businesses with Shopify’s e-commerce platform in the past five years.
“One of the biggest challenges of any web vendor is being found by consumers searching the web for products and services,” says Krista LaRiviere, Cofounder and CEO, gShift Labs. “The gShift app provides Shopify merchants with a daily report detailing how their online store ranks in the search engines for their most important keywords. Armed with this data they can more effectively optimize their keyword rankings over time.”
LaRiviere says the app enables online merchants to track up to five keyword phrases, which are charted in an easy-to-understand daily report that can help guide web presence optimization efforts using SEO tools and tactics. The app includes a trending report that also allows users to track their web presence over time.
“Search and discoverability are critical to the success of online commerce,” says Harley Finkelstein, Chief Platform Officer, Shopify. “The gShift app along with the other SEO elements built into the Shopify platform will enable our merchants to ensure they are getting the most out of their organic search strategies today and over the long term.”
About gShift Labs
gShift Labs’ industry leading Web Presence Optimizer software system is helping companies across North America achieve top organic ranking in search engines by simplifying and standardizing how a website gets found on the internet. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization. For more information: www.gshiftlabs.com