The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
Monetate added a number of high-profile customers in recent months, including Brooks Brothers, Orvis and Belk.
Philadelphia, PA January 30, 2012 Monetate, the leader in online marketing technology, today announced a record increase in yearly revenue growth, up 278% in 2011 compared to 2010. Coming off a highly successful holiday shopping season, Monetate also reported that its impact on total 2011 holiday ecommerce transactions increased by 300% compared to 2010. At the heart of this surge, Monetate drove roughly 20% of the record-setting $816 million in Black Friday online sales in 2011.
Monetate added a number of high-profile customers in recent months, including Brooks Brothers, Orvis, Belk, and Comcast, and has now delivered over 9.5 billion personalized website experiences for its customers. Overall, Monetate clients average 52 concurrent testing and optimization campaigns every day, compared to the industry average of approximately one to five among companies that test their website marketing campaigns.
Monetate’s recently introduced Agility Suite enables marketers to test an unlimited number of marketing campaigns outside of the IT queue, connect with key segments of website traffic in real time, maintain messaging consistency between distinct marketing channels throughout the purchasing cycle, merchandise and display products optimally, and change anything, anywhere within the web experience quickly.
“In order to dramatically improve the customer experience, businesses need to move faster, act on real-time data, and change website content quickly and easily,” said Monetate CEO David Brussin. “We designed the Monetate Agility Suite to give online marketers the freedom to experiment with ideas and deliver a better and more relevant customer experience.”
Monetate also introduced its new, high-performance ExpressTag. Placed inside the page head, the asynchronous ExpressTag serves as the sole integration point for all five products in the Agility Suite, allowing customers to optimize any aspect of any web page. The ExpressTag serves campaign content even faster than before, intelligently loading ahead of other page assets. The result is a seamless customer experience from click to conversion.
“In order to make the most of their marketing budgets, CMOs must constantly experiment with new ideas and adjust their tactics based on what is proven to work,” said recognized marketing leader Sam Decker. “Monetate gives organizations the speed and agility to bring meaningful change to the website based on real-time data and knowledge about customer behavior -- a winning recipe in today’s digital environment.”
To support increased demand of its marketing optimization solutions and further scale its business this year, Monetate is in the midst of an aggressive hiring campaign that will double its service and support staff in 2012.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass traditional IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ and follow us on Twitter @Monetate.