January 24, 2012, 3:04 PM

With a new mobile app, Jackthreads targets an already thriving segment

The e-retailer last year raked in $2 million from customers on mobile devices.

Lead Photo

Shopping the e-retailer's mobile app is far simpler than shopping the merchant's full e-commerce site on a smartphone.

Last year members-only apparel e-retailer Jackthreads.com hit $20 million in total sales—a whopping 10% of that revenue came from consumers on mobile devices shopping the standard, non-optimized e-commerce site.

Now Jackthreads is going to make shopping on mobile devices easier with the aim of boosting mobile conversion and sales. Today it is debuting a mobile app for members using iPhones or smartphones running the Android mobile operating system. The app brings all the functionality of the e-commerce site into a fully optimized mobile format, allowing shoppers to browse, search and buy the e-retailer’s entire product line.

“With 20% of overall site traffic coming through mobile, the launch of the Jackthreads app is a very natural extension of our commerce brand,” says Jason Ross, founder and CEO. “Our mobile app offers members on the go the same quality shopping experience found on Jackthreads.com.”

15% of all Jackthreads.com traffic stems from iPhone and Android smartphones; 5% from other smartphones and tablets. Jackthreads.com receives more than 1.6 million monthly unique visitors, the company reports.

App users can opt to receive daily reminders so they can be the first to shop Jackthreads’ exclusive, curated sales as soon as they go live, as well as special sales available for mobile users only. New users who sign up for Jackthreads through the iPhone or Android apps gain instant access to the day’s sales without having to wait for an invitation.

Additionally, the app, built by Fueled Mobile Design and Development, integrates Facebook, Twitter and the smartphone’s address book so shoppers can invite friends to join Jackthreads, No. 440 in the Internet Retailer Top 500 Guide. Shoppers earn $15 rewards for every new buyer they refer.

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