Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Abercrombie veteran Kristen Blum also will oversee e-commerce.
J.C. Penney Co. Inc. is naming a veteran specialty apparel chief information officer as its new top technology executive.
J.C. Penney, No. 20 in the Internet Retailer Top 500 Guide, has appointed Kristen Blum as chief technology officer and an executive vice president. She will report to chief operating officer Mike Kramer and oversee all technology programs and JCP.com.
Most recently Blum served as CIO and a senior vice president at PepsiCo Inc. Prior to PepsiCo she also worked as the top technology executive at Abercrombie & Fitch Co. (No. 56) and as director of supply chain solutions and international retail at Apple Inc. (No. 3). Blum takes over from Thomas Nealon, who is leaving J.C. Penney for personal reasons.
Blum also steps into a big technology job at a time J.C. Penney is looking to revitalize its e-commerce channel and deliver bigger web sales.
For the first three quarters ended Oct. 29:
- Internet Retailer calculates that web sales increased 1% to $1.04 billion from $1.03 billion in the first three quarters of 2010. That calculation is based on earlier earnings results and the retailer’s quarterly statements on file with the U.S. Securities & Exchange Commission
- Total sales for J.C. Penney decreased 1.8% to $11.83 billion from $12.05 billion in the first three quarters of 2010.
The company will release its year-end earnings Feb. 24.