The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Ogomo.com launches a service that ships restricted goods to travelers’ hotels.
Travelers can stop stuffing the quart-sized plastic bags airport security requires them to use if they want to carry liquids on a flight with a new service from Ogomo.com. The e-retailer of travel-sized toiletries has launched a round-trip delivery service for products ordered on the site and initially shipped to a consumer’s hotel or destination.
For a $9.99 fee Ogomo.com includes a pre-paid mailing label printed with the consumer’s home address (or the address of her next destination) and packing materials with a consumer’s order. At the end of her trip, rather than cram her half-used toiletries in her carry-on luggage, the consumer repacks them in the box the e-retailer used to ship them and leaves the box with the hotel’s front desk staff for them to give to the U.S. Postal Service or United Parcel Service, depending on which option the traveler chose when arranging the service.
Ogomo.com says it also includes a list of nearby post office and UPS drop-off locations in case a hotel refuses to hand off the shipment.
Ogomo.com says if there’s still room in the box after packing the leftover toiletries, consumers can cram in their souvenirs, dirty laundry or anything else that will fit. Ogomo.com launched in October 2011.