Target also leads the pack when it comes to paid search spending, a new report finds.
New Retail Chain Eliminates POS Software and Fixed Registers with VeriFone’s App and Payment Acceptance Solution on Apple Devices
NEW YORK--Customers are no longer at the mercy of traditional cash register lines in the new C. Wonder brand of women’s retail stores introduced last fall. Instead, C. Wonder sales associates are able to assist shoppers with checkout anywhere in the store using an iPod Touch. This exceptional retail deployment of mobile-only checkout is the result of a customized mobile point of sale (mPOS) solution from VeriFone Systems, Inc. (NYSE: PAY) that decreases wait lines and eliminates cumbersome POS software and costly cash registers. C. Wonder’s storewide mPOS execution expedites payment transactions and advances shopping to a new level of personal service.
“C. Wonder is applying technology solutions to redefine 21st Century retail, including the unexpected benefit of not waiting in a long line at a traditional cash register”
VeriFone announced today that its VeriFone GlobalBay Mobile POS and PAYware Mobile Enterprise solutions are being operated in C. Wonder’s stores as part of the retailer’s core focus: customer service at the most individual level.
Founded by investor and entrepreneur J. Christopher Burch, C. Wonder opened its flagship Manhattan store in October 2011, followed by three additional stores in New York and New Jersey with plans to expand in another 15 locations by the end of 2012. VeriFone’s GlobalBay solution is designed for seamless activation of mPOS at every new store.
“C. Wonder is applying technology solutions to redefine 21st Century retail, including the unexpected benefit of not waiting in a long line at a traditional cash register,” said Mattias Douhan, vice president of IT for C. Wonder. “Mobile point of sale frees up associates to assist shoppers at any place in the store where they are inspired to make a purchase.”
The mobile retail solution is also cost-effective because stores of this size typically rely on three to four fixed registers; but C. Wonder has deployed 15-20 Apple iPod Touch devices per store, each equipped with VeriFone’s PAYware Mobile Enterprise, increasing the points of payment and the volume of payment transactions. This represents a savings on hardware and expands selling space that would otherwise be occupied by registers.
An associate uses an Apple iPod Touch running the VeriFone GlobalBay app and equipped with VeriFone’s PCI-approved PAYware Mobile Enterprise, which accepts card swipes, instantly encrypts the data and also enables quick and efficient bar code scanning.
By hosting an entirely mobile POS sales floor, C. Wonder avoided the traditional POS software that retailers deploy and instead integrated directly to a custom ERP system modified from the Jeeves Universal flexible standard ERP solution. This approach provides real-time information for management through C. Wonder's centrally hosted ERP system as associates assist customers anywhere in the store.
“C. Wonder is on the cutting edge of retail transformation and VeriFone’s GlobalBay mobile retail applications, security software and hardware are helping to make shopping a more enjoyable, more fulfilling experience,” said Jennifer Miles, VeriFone executive vice president, North America.
[NOTE TO EDITORS: Matt Douhan, VP & CIO of J. Christopher Capital and C. Wonder, and Paul Hoffman, VP of Business Development & Strategy with J. Christopher Capital, will provide a detailed overview of their deployment including hardware, software and security as well as impacts on their store format during a panel discussion at the National Retail Federation’s 101st Annual Convention & EXPO on Monday, January 16, from 4:45-5:15 p.m. in Room 3D04. For more information go to http://events.nrf.com/annual2012/Public/SessionDetails.aspx?SessionID=1733.]
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc. This press release includes certain forward-looking statements related to VeriFone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management’s current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc. These risks and uncertainties include: market adoption and acceptance of our mobile retailing solutions, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About C. Wonder
C. Wonder offers women's clothing, footwear, jewelry and accessories; housewares and home decor, personal electronics, great gifts, and delightful surprises at every turn. Our design teams create a wide-ranging assortment of beautiful, versatile and spirited products for all areas of our customer's life. Our stores offer unexpected touches at every turn: rich interior furnishings; personal fitting room settings; embroidery and engraving on select products; an open door return policy; and payment transactions anywhere in the store.
C. Wonder is one of several lifestyle and consumer products brands being developed by J. Christopher Burch, founder and CEO of J. Christopher Capital, an entrepreneur and active investor across a wide range of industries for nearly thirty years. Mr. Burch has been a strategic investor in multiple technology and luxury brands, including Aliph (Jawbone), NextJump, PowerMat, Voss Water and Tory Burch. For your daily dose of wonder visit us at www.cwonder.com.
About VeriFone Systems, Inc. (www.verifone.com)