The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
iMobile3 Partnership Enables Ingenico to Further Retailers' Reach and Personalize Customer's Experience In-Store and Beyond
ATLANTA, GA, Jan 11, 2012-- Ingenico , leading worldwide provider of payment solutions, and iMobile3, LLC, a leader in advanced mobile commerce technologies, today announced a strategic partnership which will power the launch of Ingenico's new Mobile Retail Platform -- iMRP -- in the United States. With the introduction of its new open mobile platform, Ingenico continues to innovatively provide merchants with best-in-class offerings required to deliver secure multi-channel commerce solutions directly to store associates and consumers via smartphone and tablet-based mobile means.
Ingenico's new Mobile Retail Platform (iMRP) will provide merchants with the flexibility to expand their existing commerce reach by including a versatile, fully integrated mobile solution designed to enhance the overall customer engagement and shopping experience. Through the iMRP, merchants' in-store mobile offerings:
-- Facilitate targeted one-on-one customer interaction
-- Add secure in-aisle and on-site mobile sales
-- Increase conversion rates and personalized customer experience
-- Provide consumers with multiple choices of payment including EMV chip card, contactless, magstripe, and NFC-enabled mobile payments
"Combining Ingenico's industry leading secure payment solutions with iMobile3's cutting-edge mobile products and professional development services allows us to create powerful mobile commerce solutions for merchants and consumers alike," said Thierry Denis, President of Ingenico North America. "Merchants are continuously seeking new ways to connect and interact with their loyal consumers, and consumers are looking for unique experiences with their preferred brands. Our new open mobile retail platform will allow merchants in the States to capture new revenue, increase customer loyalty, and improve profitability by engaging consumers where today's shopping experience is increasingly taking place -- on the mobile device in their hands."
As the first truly open mobile retail platform, iMRP integrates the most advanced hardware including Ingenico's iSMP, the first EMV Chip-enabled smartphone mobility payment solution, with world-class applications and enterprise-grade professional services to provide tailor-made mobility solutions right out of the box.
"Ingenico is pioneering the future of retail with iMRP and will facilitate the next generation of industry innovators," said Bob Leonard, co-founder of iMobile3. "We are proud to power Ingenico's iMRP and to be in a position where we can collectively change how merchants transform their business to leverage the full impact of today's mobile revolution."
Founded in 2008, iMobile3, headquartered in Jacksonville, Florida is led by Bob Leonard (CEO) and Brian Gentry (Chief Technology Officer). Over the past four years, the company has signed business deals with several major global brands and has firmly established a leadership position in the mobile applications market. Both Leonard and Gentry will work closely with Ingenico's Mobile Retail Unit to oversee the deployment and future expansion of Ingenico's mobile retail services and solutions offerings.
Ingenico and iMobile3 will showcase the new Mobile Retail Platform and its capabilities at Ingenico's booth #559 at the Annual National Retail Federation's (NRF) Big Show in New York next week (January 16-17, 2012).
About Ingenico (ING) Ingenico is a leading provider of payment solutions, with over 15 million terminals deployed in more than 125 countries. Its 3,600 employees worldwide support retailers, banks and service providers to optimize and secure their electronic payments solutions, develop their offer of services and increase their point of sales revenue. More information on www.ingenico.com
About iMobile3 iMobile3 designs mobile applications for some of the most recognizable global brands and is transforming the retail industry with its suite of mobile retail technologies. The company powers global mobile marketing campaigns and engages target customers using Propeller, its ground breaking, multi-platform push notification technology. iMobile3 is reinventing enterprise mobile device and application management with its Director platform. For more information, visit www.iMobile3.com .
Vice President of Marketing
Ingenico North America
Tel: 678 456 1211
Gina von Esmarch
Tel: 415 203 4660