Search engines and other e-retailers lose share as shoppers increasingly turn to Amazon for product searches, a Bloomreach survey finds.
The pharmacy merchant has debuted a prescription app.
Walgreen Co. pioneered prescriptions and shopping in mobile commerce. CVS later matched its rival in m-commerce features. Walgreen is No. 42 in the Internet Retailer Mobile Commerce Top 300, CVS/Caremark Corp. is No. 92.
Now Shopko Stores Operating Co. is getting in the mobile prescription game with an app for iPhones, Android devices and BlackBerrys that enables customers to refill prescriptions, including via bar code scanner.
The app, built by mscripts LLC, also allows customers to check their pharmacy records, check their loyalty accounts, and connect with the discount department store and pharmacy’s Facebook and Twitter pages. The merchant also has included a store locator that can connect to a smartphone’s GPS technology.
Shopko’s new m-commerce program also offers messaging features. The app allows customers to set up dosage reminders, and request text message alerts when a prescription is ready to be refilled.
“We are always exploring new ways to improve customer service and make our pharmacy services more convenient, and this app makes finding our stores and filling prescriptions on their mobile devices quick and easy for our customers,” says Paul Jones, Shopko president, chairman and CEO. “This app is in direct response to consumer demand and we’ve worked hard to develop the features most important to our customers.”
The Shopko app does not, however, enable customers to buy other merchandise from its stores; the apps from Walgreens and CVS do. And Walgreens allows customers to refill prescriptions via text message.
Shopko, No. 550 in the Internet Retailer Second 500 Guide, operates 149 stores in 13 states throughout the Midwest, Mountain and Pacific Northwest regions.