Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
The launch of its new cloud-based e-commerce platform and new mobile commerce service offerings position the company to aggressively compete for new customers.
SANTA BARBARA, Calif., Jan. 3, 2012 -- Warp 9, Inc. (OTCBB: WNYN), the premier provider of e-commerce services for midsize online sellers, today announced that the company has fully implemented its new strategic plan to accelerate growth. The recent launch of the company's new cloud-based e-commerce platform, as well as its new mobile commerce service offerings position the company to aggressively compete for new customers in the fast growing e-commerce market.
This new wave of business developments was first announced on November 14, when Warp 9 launched it's new cloud-based e-commerce platform. The Total Commerce Platform (TCP) is a state-of-the-art e-commerce platform that provides online sellers with the highest level of functionality, performance and ease of use in the industry.
"This marks the beginning of a new era for Warp 9," said Andrew Van Noy, the company's Executive Vice President. "Founded in 1998, Warp 9 is an e-commerce pioneer that has grown up with the industry. Based on our years of experience and knowledge of the needs of online sellers, we invested a substantial amount of time and money developing our new cloud-based Total Commerce Platform. Now, we are in a position to capture a significant share of the midsize online seller market segment."
"A very exciting feature of Total Commerce Platform is that it is cloud based," continued Mr. Van Noy. "This aspect, as well as many other valuable new features are made possible by virtue of the fact that Total Commerce Platform was developed using the Enterprise Java-based, Apache Open for Business framework, a widely-used, powerful and robust industry standard. Our new platform development represents our dedication to innovation and our commitment to the future of cloud computing."
On November 21, Warp 9 announced that the company had successfully launched its first Total Commerce Platform customer, BeingTRUE. A pioneering brand born out of the spa industry, BeingTRUE offers innovative spa services as well as performance products that enable its customers to take the spa experience home – delivering both the full wellness experience and dermatological results.
Further developments were revealed on November 28 when Warp 9 announced the launch of its mobile commerce services. To help online sellers capture the rapidly expanding market of mobile smartphone and tablet users, Warp 9 now offers two new mobile commerce services – the Warp 9 Total Commerce Platform Integrated Mobile Option and Mobile Direct.
Warp 9's Total Commerce Platform customers may now add the Integrated Mobile Option, which directs a customer's visitors to a mobile optimized version of its online store. Catalogue pages and products from the customer's online site and mobile site are automatically synchronized and managed from one unified back office administrator panel. This simplified solution allows the customer to deliver an optimal e-commerce experience to all its visitors, whether visiting from desktops/laptops or from mobile devices, such as smartphones and tablets.
Online sellers using e-commerce platforms provided by Warp 9's competitors may now choose the company's Mobile Direct service. Mobile Direct is powered by the industry's leading proxy server technology, which seamlessly converts existing e-commerce websites on the fly for user-friendly interaction on smart mobile phones such as iPhone and Google Android. There is no need to perform complex internal integration with existing e-commerce databases. The proxy technology elegantly acts as a gateway between e-commerce websites and mobile devices without any additional server side programming or business logic. Best of all, the online seller need not change the way it currently does business. Mobile Direct allows Warp 9 customers to transparently extend their existing e-commerce website, with minimal management.
On December 12, Warp 9 announced that the company had successfully launched Sundance Catalog using Mobile Direct. Founded by famed actor, director and visionary of independent filmmaking, Robert Redford, Sundance Catalog sells beautiful, handmade jewelry from the Sundance artisan community, as well as Sundance clothing for casual looks with an edge. Customers can also find one-of-a-kind and unique gifts with the Sundance Catalog gift guide, or decorate and furnish a home with rustic and contemporary flair by shopping from the home decor catalog.
Mr. Van Noy, commented, "We are pleased to announce the availability of our new mobile services and welcome our new customers. Now, we have a mobile solution for all midsize online sellers, whether or not they are current customers of Warp 9."
"Market forecasts show that mobile Internet usership will dramatically outpace desktop Internet usership within the next few years," Mr. Van Noy continued. "We see no limit to the vast array of goods and services purchased using mobile smartphones and tablets. Mobile is here to stay and our new mobile services will help our customers capture this important market segment. From Warp 9's point of view, our mobile commerce services will give us a powerful competitive advantage in the industry."
Warp 9 CEO, William Beifuss, commented on the events of the past year and the future outlook for the company, "We worked very hard in 2011 to develop these new services and are gratified by the market acceptance we experienced. Warp 9 has fully implemented its new strategic plan and we are now positioned for major growth in 2012. We are optimistic about future customer acquisition and corporate growth."
About Warp 9
Founded in 1998, Warp 9, Inc. is the premier provider of e-commerce services for midsize online sellers. Our Total Commerce Platform (TCP) is a cloud based, state-of-the-art e-commerce platform that provides online sellers with the highest level of functionality, performance and ease of use in the industry. Offered on a fully managed software-as-a-service model, Total Commerce Platform allows customers to focus on their core online businesses, rather than on technical implementations. We also offer industry leading mobile commerce solutions. To learn more about Warp 9, please visit www.warp9inc.com or on FaceBook at www.facebook.com/warp9inc
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