Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
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As a result of developing and selling new lines of accessories, holiday sales at CoffeeForLess.com increased by about 25%, says vice president Zachary Ciperski. “Our strategy this holiday season was to differentiate and not just sell a commodity,” Ciperski says. “We were successful by learning and trying new approaches.”