December 30, 2011, 9:53 AM

Small e-retailers win holiday sales

(Page 2 of 2)

As a result of developing and selling new lines of accessories, holiday sales at CoffeeForLess.com increased by about 25%, says vice president Zachary Ciperski. “Our strategy this holiday season was to differentiate and not just sell a commodity,” Ciperski says. “We were successful by learning and trying new approaches.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement