The acquisition will add more than 300 products to L’Oreal’s lineup.
Ifeelgoods now has more than 50 clients in 11 countries and is seeing traffic from these promotions converting 3 to 5 times higher than other incentives and promotions conducted by Ifeelgoods’ clients.
Menlo Park, CA December 15, 2011-- Ifeelgoods today announced that Renault, Universal Pictures and @WalmartLabs are the latest major brands to take advantage of the company’s leading marketing and technology solution for digital goods incentives. All three companies have launched campaigns using Ifeelgoods’ technology to provide Facebook Credits as a reward for key customer actions. Ifeelgoods now has more than 50 clients in 11 countries and is seeing traffic from these promotions converting 3 to 5 times higher than other incentives and promotions conducted by Ifeelgoods’ clients.
These new Ifeelgoods clients are leveraging Facebook Credits in the following ways:
> Renault is using Facebook Credits to encourage test drives in their new Twizy, an ultra-compact electronic car
> Universal Pictures, in a first-of-its-kind movie campaign, gave away one million Facebook Credits to promote the movie Tower Heist, with Ben Stiller and Eddie Murphy
> @WalmartLabs is using Ifeelgoods technology to encourage customers to use their new ShopyCat social gift finder
Over the last year, Ifeelgoods has changed the way retailers, entertainment companies and marketers think about promotions by leveraging digital goods and virtual currencies to offer value-added rewards to online fans and shoppers. Averaged across over 200 campaigns, Ifeelgoods clients have seen:
> Better online ad performance. In display, search and affiliate ads, click-through rates (CTRs) see meaningful increases when Facebook Credits are incorporated into advertising copy and creative. For Facebook ads, CTRs are 3 times higher on average.
> Improved conversion rates. In A/B tests comparing Facebook Credits promotions to coupons, the Facebook Credits promotions convert 3 to 5 times better. This applies to purchases and key customer actions such as newsletter sign ups, app downloads, toolbar downloads, refer-a-friend and contest entries.
> Increased social sharing. Ifeelgoods’ patent-pending technology uses Facebook Connect for redemption of digital goods. When people redeem Facebook Credits via Ifeelgoods’ platform, there is a 70 percent chance they will share it with friends and family.
> Incremental sales and conversions from sharing. On average, Ifeelgoods’ clients are experiencing between 15 to 30 percent in incremental sales or customer actions from friends clicking on links shared by friends on Facebook about receiving Facebook Credits from a promotion.
“When Ifeelgoods was created just over a year ago, we believed that digital goods could be more effective and cost less than traditional incentives such as coupons or rebates,” said Michael Amar, Ifeelgoods’ co-founder and CEO. “Through more than 200 campaigns from leading brands, we have also learned that digital goods incentives both dramatically improve marketing performance and are a catalyst for social sharing.”
Ifeelgoods is also the first to offer Facebook Credits incentives to leading retailers in France, U.K., Germany, Spain, Indonesia, Poland, Russia, The Netherlands, Italy and Turkey.
Winner of the 2011 Web 2.0 Startup Showcase, Ifeelgoods enables brands and retailers to offer relevant digital goods, such as Facebook Credits, in marketing campaigns. Its more than 50 clients include @WalmartLabs, Universal Pictures, Gap, 1-800-Flowers.com, Meijer, Redcats USA, Otto Group, La Redoute, Renault, FTD and Debenhams. Ifeelgoods is a hosted solution that manages digital goods promotion offers, redemption, social sharing and customer service. The company is headquartered in Menlo Park, California, and has locations in New York, London and Paris. For more information, visit http://corp.ifeelgoods.com.