The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Video Rewards allows companies to leverage the power and reach of Coupon Network.
ST. PETERSBURG, FL. (December 20, 2011) – CouponNetwork.com, a leading provider of digital and printable coupons powered by Catalina Marketing Corporation, is launching a new consumer savings solution called Video Rewards. This unique brand building and consumer rewards program allows companies to better engage and connect with customers through relevant, informational videos.
Video Rewards allows companies to leverage the power and reach of Coupon Network and other digital properties to increase brand engagement, customer interaction and coupon redemption rates. Coupon Network was designed to help savings-focused shoppers connect with their favorite brands and retailers, and Video Rewards extends the power and value of that connection. The program includes enhanced value coupons available to users who simply click on the “Coupon Details” tab and watch a short informational video from the brand. After watching the video, which plays within the Coupon Network site, users automatically receive a higher value on the brand’s digital or printable coupon offer. Brands build deeper relationships and recognition with consumers, who in turn receive bigger immediate savings and incentives.
“Video Rewards demonstrates the potential of online couponing to deliver significantly more consumer and brand engagement versus more traditional mass or paper couponing vehicles," said Susan Gear, General Manager of Coupon Network. "Our goal is to help consumers build deeper relationships with their favorite brands, as well as discover new products and brands. On Coupon Network, consumers connect not only with our unique offers and savings, but with the essence of the brand through rich, interactive content. Coupon Network continues to be the place to go for consumers to save money on their favorite brands."
CouponNetwork.com, powered by Catalina, is an online marketing platform designed to connect a fast-growing crowd of bargain-minded shoppers with their favorite retailers and brands. The site features printable online coupons and YourBucks® reward offers. YourBucks® Rewards are dollars-off coupons the consumers earn when they purchase participating products. Like cash, YourBucks® rewards can be used to purchase anything in the store – no minimums or restrictions. Over $240MM of YourBuck® rewards are distributed to consumers each year by Coupon Network and Catalina. For more information, or to see printable coupons online, please visit http://www.CouponNetwork.com.
About Catalina Marketing
Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance. With proprietary and integrated in-and out-of-store marketing platforms, Catalina enables brand stewards to deliver the right message to the right audience in the right environment. Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements with approximately 90M households and 130M patients annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit www.CatalinaMarketing.com.