And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
Clever Sense’s technology suggests dining and clubbing options based on user profiles.
Google Inc. has acquired personalized nightlife recommendations firm Clever Sense, according to Clever Sense CEO Babak Pahlavan.
Clever Sense’s technology, which is available as a mobile app called Alfred, develops profiles for each user based on what it is learns about their interests from their interactions on Facebook and Twitter and how they rate suggestions from the app. The technology then uses that profile and takes into account time, location and other factors to recommend dining and entertainment options.
“We are excited to join Google and start a new chapter in curating the world around us,” says Pahlavan. “Google helps local businesses connect with potential customers, and its worldwide presence can bring the value of Clever Sense to a much larger audience.”
Terms of the deal were not disclosed and Google did not immediately respond to a request for comment.