December 19, 2011, 10:02 AM brings buyer and seller face to face—virtually

The online books marketplace enables shoppers to bypass the group auction process.

Lead Photo rolled out a one-on-one negotiation tool., a web-based marketplace for new, used and rare books, has launched a tool to help booksellers and customers negotiate prices directly on select collectible books.

Using the new Make-an-Offer program customers can browse several thousand books listed on and negotiate directly with sellers, bypassing the pressure or crowd of an open online auction. Hundreds of booksellers are participating in the program, Biblio says.

“Biblio was inspired to create this new tool by the way the negotiations occur between customers and booksellers in brick-and-mortar shops and antiquarian book shows,” says Stephen Bakes, director of bookseller relations at Biblio, No. 397 in the Internet Retailer Top 500 Guide. “The ability for a bookseller to offer special pricing on a book for that particular customer is often the difference between a potential customer silently walking away from a book and a bookseller earning the trust of a new customer.”

To bid on a title, registered users click the Make-An-Offer button and then can name their price and a time period. The bookseller can accept, reject or counter the offer. Both parties communicate by e-mail throughout the transaction. can offer support and assistance, but that’s rarely necessary because the bookseller and customer typically come to an agreement quickly or walk away, Bakes says.

Registration is free.

“Make-an-Offer brings Internet book sales one step closer to face-to-face transactions,” he adds. is owned and operated by Biblio Inc.

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