And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
Pine joins the search retargeting firm following sales success at Trulia.
NEW YORK—December 15, 2011—Search retargeting leader Magnetic today announced that it has named Lou Pine as its new vice president of sales. Bringing over 14 years of experience in advertising sales and marketing within the interactive marketplace to Magnetic, Pine will focus on scaling the company’s sales efforts to meet increasing demand for search retargeting solutions.
“We have a number of aggressive goals for the company in the coming year, and we are thrilled to welcome Lou aboard at a time when demand for search retargeting is higher than ever,” said Magnetic CEO James Green. “Lou achieved dramatic sales and revenue increases in his previous roles with Trulia, Butter Inc and other companies, and his deep rooted experience in digital advertising and entrepreneurial background make him a tremendous asset for Magnetic.”
Pine is an accomplished entrepreneurial executive with extensive digital experience in sales, including display, mobile media, lead generation, search and email marketing. Most recently, Pine was director of east coast advertising sales for Trulia where he was responsible for staffing, training, and growing the company’s first east coast consumer advertising division. Within six months, Pine increased team revenue significantly. Prior to Trulia, Pine was the co-founder of Butter Inc., which was later acquired by 4INFO Mobile Media. There he doubled advertising revenue in the first quarter after the acquisition and brought several new brand advertisers on board, including KFC, Time Warner, and Energizer.
Before Butter Inc/4INFO Mobile Media, Pine held senior director roles with Everyday Health and Phase2Media. He also co-founded Permission Data LLC, a lead generation company where he built a team of 26 employees and grew revenues from zero to $14MM in six years.
For more information on search retargeting, please visit www.magnetic.is.
Magnetic was founded in 2008 and represents the first company to focus 100% on search retargeting. Through Magnetic’s search retargeting technology, advertisers target users with display ads based on their search history. With 8 billion monthly searches, Magnetic’s scalable search data marketplace crunches hundreds of millions of keyword combinations giving marketers and agencies the ability to leverage search data, a key indicator of intent, beyond the search engine. Its suite of retargeting technology includes both full and self-service search retargeting as well as site retargeting capabilities. Magnetic’s customer base includes Fortune 500 brands, the largest U.S. advertising agencies, ad networks, exchanges and demand side platforms. Magnetic is headquartered in New York City and funded by investors including Charles River Ventures, NYC Seed, Roger Ehrenberg’s IA Capital Partners, Founder Collective, New York City Investment Fund, Ron Conway and multiple angels. For more information, please visit http://www.magnetic.is.