Retailers shift their ad spending from TV, radio and print ads to digital ads.
Continued Innovations Make It Even Easier To Make Smarter Choices On The Go
NEW YORK, Dec. 15, 2011 -- Weight Watchers today announced the availability of the Weight Watchers® Barcode Scanner, a new mobile app that scans barcodes and provides accurate PointsPlus® values for thousands of products which can be tracked directly from a scan—no additional data entry to a Weight Watchers tracker is needed. With the help of the new app, users will be able to make informed decisions through a branded foods database, taking the guess work out of making the right choices while food shopping. Available in the United States for iOS and Android platforms, the app will be available through iTunes and Android Market and requires a subscription to Weight Watchers Online or Weight Watchers eTools to use. The app is also accessible on the iPod Touch with the minimum camera capability requirement for the barcode scanning functionality.
"Today's consumers look to technology to simplify their lives in every way possible," said Mike Basone President of WeightWatchers.com and Chief Technology Officer. "The barcode scanner application will help them better navigate the supermarket aisles to make smarter food choices while facilitating additional food tracking- a technique that is key to weight loss success. Our main objective with all of our mobile applications is to provide our subscribers with ubiquitous access to all the tools necessary to reach their goals."
While separate from the Weight Watchers mobile tracking app, scanned foods available on the barcode scanner app can be added to a user's favorites' or to their daily tracker. Additionally, the new barcode scanner app can compare multiple scanned products—a feature that can be useful when it comes to planning meals and shopping lists.
The new Weight Watchers Barcode Scanner app does require a supported smartphone with an internet connection. However, even offline, the app will still allow users to compare previously scanned items, access their personal shopping history and utilize the PointsPlus calculator. With the launch of the Weight Watchers Barcode Scanner app, subscribers have even more access to the tools they need to stay on plan.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
CONTACT: Abby Hodes, of Ketchum for Weight Watchers, +1-646-935-4128, Abby.Hodes@Ketchum.com