Retailers shift their ad spending from TV, radio and print ads to digital ads.
Rob Garf also was a retail strategies analyst at AMR Research.
E-commerce platform provider Demandware Inc. said this week it has hired Rob Garf as vice president of product and solutions marketing. He will help the company craft marketing for new products.
“Rob is no stranger to the industry and the challenges retailers face,” says Jamus Driscoll, senior vice president of marketing for Demandware. “He’s been on all sides of this business and his extensive knowledge and experience, combined with his foresight for where the industry is headed, is invaluable to our company as we continue to develop new ways to help our global clients deliver rich, innovative experiences to their consumers.”
Garf comes to Demandware from IBM, where he was global retail strategy leader of IBM Global Business Services, helping clients to develop their commerce plans. Before that, he was vice president of retail strategies service at AMR Research, a research and advisory firm that he left in 2008.
“Since its founding, Demandware has pioneered a fundamentally new and better way to serve retailers’ digital growth,” says Garf. “I am excited to join Demandware as it drives innovation and value to its clients and partners.”
Demandware sells web-hosted e-commerce platform services. The company recently worked on the relaunch of the German site for apparel retailer Lands’ End. Lands’ End is part of Sears Holdings Corp., No. 7 in the Internet Retailer Top 500 Guide.