Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
Kenshoo Enterprise offers search marketers advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support.
San Francisco (December 13, 2011) – Zeta Interactive (www.ZetaInteractive.com), a leading full-service digital marketing agency, and Kenshoo (www.Kenshoo.com), a global leader in digital marketing software, today announced that Zeta Interactive now leverages Kenshoo Enterprise to manage paid search marketing campaigns for its clients.
“Clients appreciate our understanding that no channel stands alone, and we manage more channels than ever for some of the world’s top brands,” said Minna Rhee, CEO at Zeta Interactive. “Kenshoo not only offers us the most sophisticated technology platform available for managing search marketing campaigns; it also enables us to integrate advanced analytics and attribution modeling across a host of other channels, including display, mobile, affiliate, call tracking and more.”
With many enabling features now available to Zeta Interactive through Kenshoo Enterprise, the agency has already achieved marked and immediate improvements in workflow efficiency and performance gains for its clients. For instance, Zeta Interactive achieved a ten percent lift in performance for the market-leading manufacturer SONY through the use of Kenshoo’s automated bidding tools and associated increased efficiencies.
“I’ve been very impressed with how quickly Zeta Interactive was able to ramp up on the Kenshoo Universal Platform,” said Yoav Izhar-Prato, Kenshoo CEO. “The people at Zeta Interactive clearly have digital in their DNA and know how to leverage technology to take a holistic approach to campaign strategy and optimization. We look forward to seeing further results as Kenshoo Enterprise accelerates client performance and agency growth.”
Kenshoo Enterprise offers search marketers advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support. It runs on the Kenshoo Universal Platform, which serves as a foundation upon which all Kenshoo products are built and delivers cross-channel insights, attribution, reporting and global scale.
“Kenshoo’s model-based bidding, real-time campaigns, and advanced analytics and reporting top the long list of reasons we chose Kenshoo Enterprise,” added Rhee.
About Zeta Interactive
Zeta Interactive is a digital marketing agency focused on providing its clients with a unique combination of strategic services and best-of-breed technology platforms including Branding and Creative, Web Development, Media Planning, Email Marketing, SEM, SEO, Social, Mobile and Digital Publishing. The company’s specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The agency has been ranked amongst the Top 20 Agencies in the inaugural DM News Agency Standings report and was named a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, HP, and Sony. For more information please visit: www.zetainteractive.com.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.