December 13, 2011, 4:47 PM

Microsoft opens its 2-D bar code system to rival QR codes

(Page 2 of 2)

Shust points to such groundbreaking programs as Google Goggles and Amazon Flow, which use image recognition to return mobile content, as harbingers of things to come—and wonders why Microsoft isn’t already hot on the concept.

“These programs are predicting a future in which we will just point the camera in our devices at anything we want more information about and we will get it instantaneously,” he says. “I think that this layer of functionality will eventually exist at the hardware level so we won’t have to launch a specific app to get at it. I’m surprised that Microsoft, with the technology it has at its disposal, isn’t making more of a push in that direction.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Don Davis / E-Commerce

Alibaba and Amazon: then and now

The two e-commerce giants increasingly cross paths as they expand. Will they become arch-rivals, or ...

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

Advertisement