Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
Brand launches commerce-enabled catalogs to capture Holiday sales
BOSTON, Dec. 13, 2011
* Zmags, the leading provider of rich media mobile and social merchandising, today announced that Kenneth Cole has chosen Zmags CommercePro to create integrated Web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.
* Just in time for the holidays, Kenneth Cole's first commerce-enabled catalog launched in November, providing a dynamic and engaging experience to help its customers discover and buy the perfect gift.
* Zmags CommercePro integrates commerce transaction capability directly into the digital catalog environment, enabling retailers and brands to monetize online, mobile and social merchandising consistently across tablets, websites, smartphones and social networks. The platform has driven as much as a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.
"With Zmags, we have created tablet- and social-friendly content that makes browsing our lines more inspiring and buying the perfect gift much easier," said Robert Genovese, vice president of media/marketing, Kenneth Cole. "The Kenneth Cole customer is always seeking inspiration and new looks. And this holiday season, our investment in Zmags will entice customers shopping with us using their tablet or via our Facebook page."
"Innovative and forward-thinking retailers like Kenneth Cole appreciate that tablet commerce is a significant and growing revenue driver for their business," said W. Sean Ford, COO and CMO of Zmags. "CommercePro by Zmags helps Kenneth Cole extend their unique brand experience to their customers in a dynamic, seamless and engaging way whether they shop via tablet, website, smartphone or Facebook."
About Kenneth Cole Productions, Inc.
Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York; Kenneth Cole Reaction; Unlisted, Le Tigre, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear, and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.
Zmags helps thousands of the world's most progressive retailers and brands drive product discovery and inspire purchase by creating a deeply immersive and compelling consumer shopping experience across all digital touchpoints. Using the Zmags on-demand rich media merchandising platform, businesses measurably and dramatically increase customer engagement, conversion rates, order size and brand loyalty. Zmags is headquartered in Boston, Mass. with European offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com.