Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
Kalio, Inc. Launches TouchOfClass.com on KalioCommerce™ Ahead of Deadline and Busy Holiday Season
Cupertino, CA — November 30, 2011 — Leading e-commerce software-as-a-service firm Kalio, Inc. (www.kalioinc.com) today announced that Touch of Class® has launched its newly-redesigned web site (www.touchofclass.com) using KalioCommerce™.
Pressed for time and facing a critical deadline, Touch of Class® unveiled their new site on KalioCommerce™ ahead of schedule and in time to maximize holiday season revenue. “Sales have been up over last year in the first full two weeks since we launched on Kalio,” says Touch of Class® VP of Information Systems, Gary Bell.
Even more impressively, during the period from Black Friday through Cyber Monday, the company achieved record-setting revenue with an increase of 35.5 per cent over the same period last year. Bell adds, “Visits were up a more modest 6 per cent, but that combined with a huge 24 per cent gain in conversion rate has propelled our revenue to new highs.”
With an extensive catalog of nearly 30,000 products, and an expanding customer base, Touch of Class® needed a platform that boasts a balance of power and flexibility. They chose KalioCommerce™ because it affords them the ability to quickly update their online catalog and messaging in response to customer demand. “Kalio's modern architecture empowers our creative team to easily modify our site,” says Bell. “Both the creative and marketing teams can quickly build effective landing pages to deliver a focused message to our customers. The new site offers an improved customer experience, showcases our products, and educates our customers on the Touch of Class® brand.”
While customers enjoy a more visually appealing storefront and user experience, the new www.touchofclass.com is designed to perform. “We have the ability to make site changes that we couldn’t do before – many without the need for IT resources,” adds Bell. “Integration with our back-end systems to feed product data to our site is incredibly simple and easy. We also eliminated time-consuming steps prior to import.” This integration also allows Touch of Class® to process orders much more quickly. The company now receives orders throughout the day, instead of just once per day.
“We are very pleased to have Touch of Class® entrust us with their e-commerce business,” says Larry Kavanagh, Kalio’s Chief e-Commerce Strategy Officer. “Their experience with our enterprise-class SaaS platform is testament to our technology. We have invested many years focused on building a solution that empowers our clients to harness the speed of change in e-commerce.”
About Kalio, Inc.
Founded in 1999 as D.M.insite, the newly-renamed Kalio is firmly establishing itself as a leader of full service SaaS e-commerce to mid-market online and multichannel retailers. Kalio partners with their clients to deliver world class technology, built from first-hand direct marketing, retail, and mail order catalog expertise. KalioCommerce™, KalioMobile™, KalioSocial™ and KalioMail™ shatter the myth that e-commerce vendors have to choose between being boxed in to a template product or make deep investments into in-house developments to achieve the performance and brand personalization they expect.
Kalio has offices in Cupertino, CA and in Covington, KY. To learn more, visit www.KalioInc.com or call 408.550.8001.
About Touch of Class®
Founded in 1978, Touch of Class® offers quality bedding, rugs, lamps, wall decor, and many more home decorating items. With features including a trusted and secure checkout process, easy to navigate menus, helpful product information and thousands of pictures, Touch of Class® is the clear choice when shopping for your home decorating needs. For more information, visit www.touchofclass.com.
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Emmanuel de Boucaud